Menu Close

Health & Fitness Club Best Practices

Following is an outline of elements we recommend be part of each club/trainer launch.

  • Pre-launch announcements
  • Start up email blasts
  • Signage in Club
  • Weekly education programs
  • Ongoing employee education
  • Ongoing employee practice on website
  • In club program launch
  • $50 Gift Certificates during program launch
  • Membership onboarding
    • Sign up at membership contract signing
    • $50 Gift Card
    • 30 day follow up calls
    • 60 day email follow up
    • 90 day gift card
  • Personal trainer client promotions
    • PT package FF discounts
    • Planning session online using FF website
    • $50 Gift Card
  • Member experience program
    • Exercise floor service encounters
      • Exercise program review
      • Facility review
      • Name introduction
      • Tablet demonstrations (widget)
  • Other Departments
    • Special promotions embedded into ongoing marketing
    • Staff incentives for known sign ups (FF discounts)
    • Staff education on how to discuss FF